About the London Multimedia Lab

Founded in London 2001 by Patrick Humphreys, Head of the Social Psychology Department at the London School of Economics and Carol Lorac, Head of the Media Arts department at Royal Holloway London, the London Multimedia Lab for Audiovisual Composition and Communication is now located within Sunrise Newhaven. It provides a proven and highly respected research basis with initiatives and projects in three sectors:

Innovation, Creativity, Mediation and Facilitation in Organizations
Creative Education
Development, Health and Community Enhancement

Within the brief of the LML, the definition of audiovisual composition and multimedia communication is quite specific. Audiovisual composing is seen as paralleling, and complementary to, written composing. Authoring and communicating in multimedia integrates these distinctive composing processes.

What is special within the LML is that both audiovisual and multimedia composition are seen as universal modes of communication available to everyone: focussed on the notion that intelligent development and extension of multimedia communication will depend upon a society where all kinds of people (not just “media professionals”, or “educators”) are capable of generating multimedia texts and using the new electronic communication technologies for one-to-one communication as well as one to many.

The common focus, of the research and development activity, within these three sectors is the use of multimedia communication technologies for generating, as well as communicating, knowledge. Audiovisual composition, whatever the form – record, report, documentary, diary, drama, testimony, case-study - provides ways of explaining by enhancing telling with showing. Through the interplay of different modes of composing (textual and audiovisual) people become empowered. However, such activities require developing universal competencies in audiovisual and multimedia composition.

The intention of the research programme of the LML is to extend the power and application of audiovisual composition and multimedia communication in areas where the applications are immense.

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The LML is the Research Laboratory of Sunrise Newhaven

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The LML is a Member of the International Creative Industries Alliance (www.icia-net.com)