Michal Zhang Zhang MSc MPhil
Michael Zhang is director of Real-time China.and Initiatives and Projects Manager at the International Creative Industries Alliance. He completed his undergraduate degree in sociology in Renmin University of China, Beijing. Then he gained an MSc and an MPhil in Organisational and Social Psychology from the London School of Economics (LSE). His research experience is not constrained within academia. He used to work for market research agencies in both Beijing and London, and joined the Social Dialogue Department of theInternational Labour Office (ILO) in Geneva for industrial relations study. Within the LML, he is working as a research associate on the creative communication project “Spritivity”, and coordinates several co-operation projects in the area of Creative Education between China and UK.  His PhD research focuses on international cooperation in creative industries.