About the London Multimedia Lab

Founded in London 2001 by Patrick Humphreys, Head of the Social Psychology Department at the London School of Economics and Carol Lorac, Head of the Media Arts department at Royal Holloway London, the London Multimedia Lab is a proven and highly respected research institute. Within which the LML, the definition of audiovisual composition and multimedia communication is quite specific. Audiovisual composing is seen as paralleling, and complementary to, written composing. Authoring and communicating in multimedia integrates these distinctive composing processes.

What is special within the LML is that is is located within, and implements the

Anam Cara Framework.

Where both audiovisual and multimedia composition are understood as universal modes of communication available to everyone: focussed on the notion that intelligent development and extension of multimedia communication will depend upon a society where every one can be a a anam cara ("soul friend" ) interacting with each other, where they can share with each other stories about newly relevant contexts which they have generated in multimedia employing rich audiovisual language.



AmancarasMultimedia
Sharing a story generated in rich audiovisual language with your anam cara
(Photograph by Raluca O'Callaghan)


The LML focuses on initiatives and projects supporting this process in three main sectors:

inovation and facilitation supporting aman cara interactions
Creative education initiatives Development, Health and Community Enhancement


The common of the research and development activity, within these three sectors is the use of multimedia communication technologies for generating, as well as communicating, knowledge. Audiovisual composition, whatever the form – transaction record, report, documentary, diary, drama, testimony, case-study - provides ways of explaining by enhancing telling with showing.


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